Shopping For The Best Price
Generally speaking, the more elaborate the showroom the higher the mark-up for obvious reasons. Higher overhead requires bigger profit margins.
However, there likely won’t be as big of a difference in price as you might think. Things like clothing and furniture have huge mark-ups but there’s not as much wiggle-room on pricing in the hot tub industry, and the numbers have to make sense to stay in business.
It’s not realistic to expect one store to sell the identical product for thousands less than another store. Nowadays hot tub businesses can’t get away with price gouging because consumers are more discerning and shop around more intelligently than ever, keeping things tightly competitive.